Thank you for making FranchiseIndia 2016 A Grand Success.
Mr. Gaurav Marya Chairman, Franchise India, Business Advisor, Entrepreneur & Author
“Sports and business opportunity are the only two things that unite India as a nation and both call for making an informed decision.”
"Diversity of a Nation – Bonded by Opportunity."
The socio-economic factors, geography, culture, caste, creed, colour, conviction, cuisine, costume and custom have all made India look Diverse commonly making us as many countries in one. It is the economics of Business which has bound the nation. How else do you justify a north Indian and a south Indian seeing Idli as a staple meal or Kanjeevaram sarees being a national bridal heirloom and Kashmiri Pashmina being not just an Indian but a global winter wear luxury.
The diverse cultures of India are being integrated by Business opportunities and Brands. The Business model of Franchising & Distribution has made India one from a new perspective, making us truly One country – One People. As Indians, we identify with brands as we relate to its values, behavior and symbols. Interestingly, it is also the same way we understand cultures. Brands basically are most of all about human relationships and needs, just as diverse cultures are. Global Brands like Coca Cola, McDonald’s or Levi’s, which came in the 90’s and were able to see oneness of India to reach out to the consumer across India.
In the last decade the commonalities in diversity have become increasingly wider and we are seeing this in our use of Smart Phones, Eating out, Hotels we are staying during travel, cinemas, salons, hospitals… the list is endless.
Today, we are once again in the middle of another economic transformation and this time, it is driven by the consumer, it is empowered by tech and it is won by cool, fresh brands.
More and more people want to experience excitement and freshness in brands they consume, while they relate to the comfort of known. Indian Consumer today expects modernization and at the same time demands uniformity.
The commercial landscape is a significant factor in the appearance of a unified India. New age Businesses all around us are today offering choices in entertainment, food, education, communication, fashion, healthcare so that when we make a reference to our counterpart in the opposite corner of the country knows exactly what we mean. The new Indian consumer culture demands – similitude, consistency and differentiation. Franchising brings like-minded people to come together and creates a vehicle to popularize a small but admired Brand across the country, continent or the world. And interestingly, it is the unity within a franchise system that makes the brand a success. Within a decade or less, franchising already comprises over 40% of our retail & consumer business economy, employs millions of people, and enables hundreds of thousands to realize the dream of successful business ownership.
Uniting India @ Franchise India 2016
Franchise India 2016 is an event inspired by the possibility of the entrepreneurial innovation eco-system and serves as an entity to bring people together who separately are developing and distributing business opportunities around the country. It will be convened in a 2-day gathering of entrepreneurs, investors, brands to see the potential for a better future that offers the right business opportunity and privilege of self-employment to more and more people to live and thrive.
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